How Do Companies Best Create Lasting Connections with...

How Do Companies Best Create Lasting Connections with their Customers? Initial answers could include the following: through highly creative advertising messages; through innovative, value-based pricing structures; through a constant array of compelling product upgrades; or through spending more money than your competitors do on multiple distribution channels. Wrong. I am convinced that true, meaningful connectivity with customers and key stakeholders occurs in one way: through authenticity at every level of the customer experience. And without this, a company or a brand is incapable of achieving ultimate success. So what is it exactly that creates devoted brand-fans? It’s allowing yourself to follow your instincts and not†¦show more content†¦This allows them to think and act on that critical emotional level, and it challenges them to get to the core of who they really are. That â€Å"core† is what today’s customers are really after, as they make decisions regarding who to hire or buy from. In recent years, consumer-oriented marketing has dramatically changed. Years ago, companies used a mix of print, radio and television to establish their brand. Today, this model is proving difficult for most companies, due to the high cost, the dilution of media, and the overabundance of commercial messages. These days, many successful brands are created without an advertising budget, or with a relatively modest one. They create a solid and believable identity, differentiate themselves from their competitors and build a loyal customer base by â€Å"putting an authentic face† on their companies through standing behind their promises on every level — from the point of sale to customer service after the sale. Customers respond positively to the notion that a real, answerable person is responsible for quality, which is the reason that many successful companies put their CEO’s front and center and avoid the celebrity spokesperson trap. Customers want to know who is really behind the brand and where the buck actually stops. The combination of quality, caring, accountability and the human touch is what constitutes an authentic brand. Know what you stand for and proudly demonstrate that every day in every way toShow MoreRelatedZappos: Delivering Happiness624 Words   |  3 Pages1. How would you define Zappos’ target market, and how would you describe its strategy to serve this market? - Zappos’ target market would be mainly online shoppers. Although previously they would only be targeting customers in search of footwear, they recently expanded their product line to apparel, accessories and even home goods therefore expanding their target market significantly. The Zappos’ customer is not usually price sensitive and usually has a higher disposable income. 2. HasRead MoreStarbucks : Organizational Evaluation Report1139 Words   |  5 Pagesmind: â€Å"Every day, we go to work hoping to do two things: share great coffee with our friends and help make the world a little better (Starbucks Corporation, 2015, p.1). Since it’s creation, Starbucks has always implemented the Servant Leadership Model (Starbucks Corporation, 2015, p.1). With a maintained focus on their mission and values, Starbucks’ corporate leaders have earned a vast degree of success in using this model while also encouraging their employees do so as well (Starbucks Corporation, 2015Read MoreBranding in Health Care983 Words   |  4 PagesAssess the value of branding in health care. Specifically, under what circumstances do you feel that it is beneficial for health care organizations to use branding? Branding has been successfully practiced by consumer packaged goods companies for decades. But only recently have health care organizations begun to embrace this concept and hence, few of the well developed brands exist. Branding is beneficial for health care organizations because the rewards of branding can be great as it providesRead MoreHhonors Case Study1002 Words   |  5 PagesPreferred Guest: The Battle for Customer Loyalty Hilton HHonors is a program which was designed to build loyalty to the Hilton brand worldwide. Membership in the program is open to anyone who applies at no charge. Members earn points toward their Hilton Honors account whenever they stay at a HHC or HIC property. Like many other reward programs, as members accumulate points they can redeem them for HHonors hotels or use them toward products and services from partner companies. Along with being a well-recognizedRead MoreMarketing Management : An Organization Essay1374 Words   |  6 Pagesabout marketing management but the main key word within its definition is the application tracking and review of a company’s recourses and activities. The scope of an organization s marketing management depends on the size of the company and the industry in which the company operates. Effective marketing management will use an organization s resources to improve its client base, improve client opinions of the organization s products and services, and improve the organization s perceived value. It’sRead MoreCompetitive Advantages of Fmcg Companies1634 Words   |  7 Pagesadvantages of FMCG companies. Discuss if these competitive advantages are sustainable and suggest how these companies should further develop their competitive advantages in future. The case study talks about how fast moving consumer goods (FMCG) achieve competitive advantages in marketing. A company is said to have a competitive advantage if the company has greater profitability comparing to the average profitability of his rivals and have better profit growth than other companies in the same industryRead MoreChapter 5 Of Retail Revival Essay1294 Words   |  6 PagesOne of the worst fears a company has is the prospect of being average. In a world where the only thing that keeps a company or brand afloat is uniqueness, whether it is the type of product they are offering or level of sustainability they are providing, companies need to stay atop of trends to stay relevant in today’s society. In Chapter 5 of Retail Revival, the theme of mediocrity and the motif of the â€Å"disappearing middle-class,† help pave the way for the discussion detailing the â€Å"Road to RemarkableRead MoreThe Video Game Market Analysis1538 Words   |  7 PagesThe Xb ox One is the most advanced entertainment and video game platform in history. People all over America would line up at the doors at a local Game Stop or Best Buy, spending hours waiting to get a chance to be one of the first owners of this technological masterpiece. The video game market accounts for $70 million in 2013, with console games making up 43 percent of that total. Microsoft has produced some pretty successful gaming systems, such as the original Xbox and the Xbox 360. These consolesRead MoreGlobal Branding the Strategy Behind Branding in an International Market2185 Words   |  9 Pages Every day people are hit with approximately 5000 images or brand names. In the evening when we are about to go to sleep we might wonder how many actually had a lasting impact on us. The answer is that only 3 to 7 of those images stay with us. So which ones create a greater impact than others, and how much power lies in having a strong brand name for your product. This report will look closer into the history of branding as well as the steps used in creating a strongRead MoreMicrosoft Porter s Five Forces Analysis1584 Words   |  7 PagesMICROSOFT 1. Industry and company profile a) What is the industry? What value does the industry provide to its customers? Microsoft Corporation is known as Microsoft which is an American multinational technology company. It is computer software, consumer electronics and computer hardware industry. It also produces manufactures, licenses, supporters, personal computers and services. Its main products is computer software and best software products are known as Microsoft windows and devices, cloud

Death System ( P. 565 ) - 1316 Words

List 8: 1. Death System (p.565): This concept varies across cultures and includes several aspects. A death system is made up of the people of the community—all people will die at some point as well as the people who deal with death for their occupation. The death system is also made up of the places where death typically occurs, the times that we honor our deceased, as well as the objects and symbols that we associate with death. I think that this concept is important because it functions to make sense of death and deal with caring for dying loved ones and removal of the body when they are gone. 2. Advance Care Planning (p.568): This concept is talking about a patient who wants to discuss their preferences about end-of-life care and whether or not they would like to receive life-sustaining treatment. I found this concept interesting because the text mentioned a study which said more people were deciding on hospice care rather than life-sustaining treatment. I thought that this was interesting because I would have expected more people that wanted to live longer by the help of medical assistance. 3. Passive Euthanasia (p.568): This concept occurs when a patient who is suffering from a terminal illness is allowed to choice to remove the life-sustaining treatment that is keeping them alive in the purpose of ending their suffering. I think that this concept is interesting because of how controversial it is. It sad to think of a patient’s quality of life when life-sustainingShow MoreRelatedAnalysis Of Pauli Murray Who Was An African American Civil Rights1486 Words   |  6 Pageswomen’s roles were set to be a certain way? They were leaders amongst segregation, became a support system in their own way, and helped advance the ground shaking civil rights movement. 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Men were generally responsible for hunting, warfare, and interacting with outsiders, therefore, they had more visible public roles. Native American women, on the other hand, were often viewed asRead MoreCurrent Trends and Issues That Affect Today’s Aged Population1822 Words   |  8 Pagesgenes and the random cellular events believed to underlie biological aging make physical declines more apparent in late adulthood,† (Berk, 2007, p. 565). Many factors contribute to the biological factors in the aging community, which includes a breakdown of the nervous system, sensory systems, Immune system as well as the cardiovascular and respiratory system. In late adulthood it is imperative to keep in good health and routine doctor’s visits may help in the prevention of certainRead MoreIncendiary Fire Analysis and Investigation1605 Words   |  6 Pagesallowed occupancy of 404 which was established by the City of West Warwick (Grosshandler et al., 2005). The fire resulted in a massive loss of life as 96 people died at the scene, 3 died within days, and one person died 70 days later, bringing the death toll to 100 persons (Grosshandler et al., 2005). The large crowd was present at the nightclub to witness a performance of the rock band â€Å"Great White†, who used pyrotechnics during the performance which directly contributed to the ignition of polyurethaneRead MoreJustinian and His Codification of Roman Law1940 Words   |  8 PagesCodification of Roman Law Justinain I, whose full name was Flavius Justinianus in Latin, was the Byzantine Emperor from 527 to 565. He is commonly known as Justinian the Great, who had spent all his reign restoring the greatness of the Byzantine Empire and trying to reconquer the western half of the Roman Empire. 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Portrayals of Minorities in pop culture Free Essays

1. ) One example of how minorities are portrayed in popular culture is on the TV show, The Simpsons. Apu Nahasapeemapetilon is portrayed as your typical Indian convenience store owner. We will write a custom essay sample on Portrayals of Minorities in pop culture or any similar topic only for you Order Now He speaks in Indian English, owns a convenience store, his marriage was arranged, he has a strong work ethic, and he has a large number of children. He is portrayed this way in every episode that he appears in. The portrayal is negative and is stereotyping people who are Indian. The portrayal reinforces the stereotypes that Indian immigrants own convenience stores and work all of the time. Personally, I would not want other members of societies receiving this image of me as a member of this group because it paints a negative picture of the culture. It stereotypes all Indian immigrants as the same. This reinforces the idea that race plays a major role in status in our society and people are looked at differently based on their race. On the show, this stereotype is perceived as humorous and people who watch this show are receiving little knowledge about the actual group of people. 2. ) An example of how minorities are portrayed in popular culture is shown on the TV show, Cops. This show portrays people who are minorities to be violent, drug dealers, unintelligent, poor family members. Almost all of the drug deals that go on and the violence that goes on is between blacks and other minorities. This is a negative portrayal and it reinforces these certain stereotypes. It showcases blacks and other minorities as being violent and involved with drugs. If I were a member of this group, I would not want other segments of societies receiving this image of me as a member of this group because I would not want to be known as an unintelligent, violent drug dealer who can’t get along with his family. It is a very negative stereotype. 3. ) On the TV show, South Park, minorities are negatively portrayed in almost every single episode. One episode in particular is called, â€Å"The Passion of the Jew. † This episode was a satire of the movie, The Passion of the Christ, but also made fun of people who are Jewish. This show negatively portrays people who are Jewish as being cheap, overprotective, nagging, and pokes fun at their religion. It reinforces these stereotypes and also goes further by negatively talking about the Jewish religion and their practices. If I were a member of this group, I would not want other segments of societies receiving this image of me as a member of this group because it portrays me as being stingy and makes jokes about my religion. Based on this portrayal, it seems as though some television shows are able to make fun of any race that they please. 4. ) Another example of how minorities are portrayed in popular culture is in the movie, The Perfect Score. One of the students in the movie who is Asian is portrayed as being a drug user but extremely smart. He uses drugs all of the time but is still able to get good grades in school. This is a negative portrayal of people who are Asian and it stereotypes them as drug users and of having above average intelligence. If I were a member of this group, I would not want other segments of societies receiving this image of me as a member of this group because I would not want to be perceived as a person who smokes marijuana and is a stoner. I would want to be portrayed as intelligent but not a drug user. Based on this portrayal, I feel that race plays an important part in statuses because different races are thought to be of higher statuses. 5. ) An example of how minorities are portrayed in popular culture is on the TV show, Beverley Hills 90210. People in this show, who are mainly white, are viewed as being extremely rich, affluent, greedy, and having a ton of drama in their lives. It stereotypes the typical â€Å"California teenager. † It is a negative portrayal of young people who live in California. It reinforces the stereotypes of the typical California surfer and teenager. All teenagers who live in California don’t act this way, but they are portrayed as being like this. This portrayal can also be seen in newer shows such as Laguna Beach and The Hills. If I were a member of this group, I would not want other segments of societies receiving this image of me as a member of this group because I would not want to be seen as a rich snob who relies on their parent’s money. I would want to just blend in with society. I feel that people who are white are sometimes given a higher status then people of other races. . ) In the movie Soul Man, minorities are portrayed as having an easier time of getting into college. In this movie, a student who wants to get into a particularly difficult school dyes his skin a darker color so he can hopefully get in. This is a negative portrayal of minorities because it is saying that they have an easier chance of getting into college because they are a minority. It reinforces the stereotype that colleges have a certain quota to fill and that minorities sometimes do have an easier time getting into a certain college. If I were a member of this group, I would not want other members of societies receiving this image of me as a member of this group because I would not want them to think that I got accepted into a college because of my race. I would want my acceptance into college to be viewed as an achievement because I worked hard in high school. This portrayal sends out the message that minorities are sometimes given extra benefits because of what colleges have to do. 7. ) An example of how minorities are portrayed in popular culture is on the TV show, Family Matters. This show is about a middle-class African American family that lives in Chicago. I believe this show is a positive portrayal because it shows a functional black family with goals and aspirations. Other shows that I have watched unfortunately present blacks as violent people who are often linked to crime. They are portrayed as â€Å"gangsters† in many shows, and it seems as though their only aspirations are to become a rapper or a basketball player. However, in Family Matters, there is a middle class black family that is portrayed in a very positive light. There are no violent acts being committed, and as a matter of fact, the father is a policeman who helps prevent violent acts. If I were a member of this group I would approve of this portrayal because this family is not being portrayed as a dysfunctional black family. This show was able to incorporate comedy in the episodes without being demeaning. 8) In the movie Mean Girls, there is a group of Asians called the â€Å"Asian Nerds† and they are constantly studying. Asians are often linked with the stereotype that they are superior students. I feel as though this could be both a negative and positive stereotype. It is good to be seen as successful and smart but not all Asians should be perceived to be academically exceptional. I would not want to be perceived in this way because then it seems like you have an expectations to live up to and what if you cannot live up to them? What if you are Asian and you are not a â€Å"genius†? I would constantly feel pressure and if I was unable to live up to that expectation I can only imagine the anxiety that I would feel and I would most likely be embarrassed to get help. It is true that it is positive thing to be seen as a successful race but it comes along with too many expectation and negative stereotypes such as being uninterested in having fun. ) This cover of Vogue magazine can be interpreted negatively because some people believe that Lebron James is standing in a gorilla-like pose. This cover can be traced back to days when scientists were claiming that blacks are linked to apes. This is a negative stereotype because it dehumanizes black. Researchers say that even though depictions of blacks as apes have disappeared; it is still in the subconsciouses of others. Society may be more likely to link blacks with crime and violence because they still don’t accept blacks as fully human. The fact that blacks are still being associated with apes is very distressing. Clearly, if I were in this group I would not want other members of society viewing me as â€Å"ape-like. † It dehumanizes blacks and links them to negative actions such as crime. 10. Another example of how minorities are portrayed in the media is through a show called The Office. In one of the episodes, the main character Michael is forming a basketball team and he immediately recruits one of his employees named Stanley, because he is black. He automatically assumes that Stanley is good at basketball because he is black even though Stanley tries to tell him otherwise. However, Michael clings onto the stereotype that all blacks are good at basketball and in the end he is proved wrong. I do not think this is a good stereotype because you cannot group everybody that belongs to a certain race into one category. Not all blacks are going to be good at basketball, just like not all Asians are going to be smart. We develop pre-conceived notions about people based on their race, and it is not good. I would not want other members of society perceiving me in this way because the stereotype does not hold true for all blacks. How to cite Portrayals of Minorities in pop culture, Papers

Hurricane Ivan and its Effects on Grenada Essay Example For Students

Hurricane Ivan and its Effects on Grenada Essay Hurricane Ivan has played a huge role in the further declination of ties between Grenada and Taiwan. Grenada reported that it would need approximately $27 million to sustain itself and begin reconstruction during the 6 month period which followed Hurricane Ivan. Grenadas Prime Minister, Keith Mitchell, reported the damage to be over $1 billion as its entire agricultural industry was wiped out. Tourism was halted as well as most of the hotels were damaged to the point they needed to stop operations. Most if not all Grenadian Nutmeg farmers had little or no insurance to cover the damages and future earnings they might have received. Worse yet they have no hope of replanting the nutmeg trees any time soon as it takes a decade for the trees to become fruitful. For many of these people, their harvests were their only source of revenue and hope to survive; many will be forced to plant vegetables so they can feed their own families. Therefore, aside from the initial devastation which was experienced, scores of Grenadians will be hurt by Ivan for years to come. One can not blame Keith Mitchell for being angered by the apparent ignorance he perceives is Taiwans policy toward Grenada. Conversely China can easily use this as an excuse to engage (successfully) in dollar diplomacy with Taiwan, slowly inching the nation out of the Caribbean politically landscape. Interestingly enough, other Caribbean nations stepped aside from wanting to receive aid stating that they could handle it on their own. In the end, Grenadas prime minister which has helped the island prosper up until Ivan will be charged with helping the island survive the years of reconstruction which will follow. The switching over to diplomacy with China instead of Taiwan (who offered only $10 million in relief after Ivan) is not only the most logical thing to do, switching is the most necessary thing for Grenada at this critical point in its history. .